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Industry research
Free for all OIA members - log in to access
The OIA regularly commissions research designed to provide valuable market intelligence for its members providing valuable information on all aspects of the outdoor leisure market. As a member you can download this for free or please contact us as a non member if you wish to purchase any of the research documents. The OIA regularly commissions research designed to provide valuable market intelligence for its members.
Just released - Shaping the Future Part 3 "knowledge, information and preference' - September 2010
The Outdoor Industries Association (OIA) has recently published the third volume of Shaping the Future, as part of its ongoing and comprehensive research programme. This year’s report includes an in depth review of the retail ‘journey’ of outdoor consumers, exploring what influences them, when, why and how they shop, and what they buy. Shaping the Future III also explores the role of outdoor centres and activity holiday providers, highlighting the significant challenges and opportunities that lie ahead for companies and destinations operating in that part of the outdoor sector. Log in to download this report in member resources. Free for OIA members and available to purchase for non-OIA members (£399+VAT)..
Tracking the Customer Journey - Supplement to Shaping the Future reports.
A companion supplement for the series of Shaping the Future reports. Tracking the Customer Journey is designed to help association members interpret Shaping the Future research data and use it more effectively to make well informed business decisions within an increasingly competitive market.
Shaping the Future part 2: Consumer Buying Trends September 2009.
Research by the OIA has revealed encouraging news for the UK’s outdoor sector. Despite the economic downturn, 54% of core consumers do not intend to reduce their spending on outdoor products and only 13% will cut back (33% are undecided).
In a wide ranging survey the OIA canvassed the opinions of around 3,500 outdoor consumers across the UK. The results of the research support other evidence that the sector is more resilient than some in time of recession, and also highlights some developing trends.
The survey is part of an ongoing programme of consumer research that is being undertaken by the OIA and follows Shaping the Future, a major report published in 2008. This year’s research also tested attitudes towards environmental issues and explored consumer buying patterns and intentions relating to outdoor clothing and footwear.
Non OIA members can purchase this research report for £399 + VAT. Please contact info@outdoorindustriesassociation.co.uk to order your copy today.
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