search our members

We have over 120 members offering a range of services.





Industry research

Free for all OIA members

research

The OIA regularly commissions research designed to provide valuable market intelligence for its members providing valuable information on all aspects of the outdoor leisure market.  As a member you can download this for free or please contact us as a non member if you wish to purchase any of the research documents. The OIA regularly commissions research designed to provide valuable market intelligence for its members.

Just released - Outdoor Activities Survey March 2010

 Initial findings from the latest OIA consumer survey has revealed that the public feel the government doesn’t do enough to help people get outdoors. Aimed at gauging the public’s attitude towards a cotton wool society it shows a resounding 77% of people felt that the government should make it easier for people of all ages to experience the outdoors. It also revealed that 66% of people feel that current regulations and legislation relating to outdoor activities do not get the balance right between risk and adventure, thereby discouraging people from enjoying a full outdoors experience. And taking the general election into account, 13% are definitely more likely to vote for a party which has a serious, defined policy commitment to encourage the population to participate in outdoor activities, and 46% will probably direct their support that way. To view the survey report in full just log into the members area and visit Resources.

Shaping the Future part 2: Consumer Buying Trends September 2009.

Research by the OIA has revealed encouraging news for the UK’s outdoor sector. Despite the economic downturn, 54% of core consumers do not intend to reduce their spending on outdoor products and only 13% will cut back (33% are undecided).

In a wide ranging survey the OIA canvassed the opinions of around 3,500 outdoor consumers across the UK. The results of the research support other evidence that the sector is more resilient than some in time of recession, and also highlights some developing trends.

The survey is part of an ongoing programme of consumer research that is being undertaken by the OIA and follows Shaping the Future, a major report published in 2008. This year’s research also tested attitudes towards environmental issues and explored consumer buying patterns and intentions relating to outdoor clothing and footwear.


 Non OIA members can purchase this research report for £399 + VAT.  Please contact info@outdoorindustriesassociation.co.uk to order your copy today.

Access Members Research Now