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Member Survey 2009

Sat, 16 May 2009 00:00:00 GMT

The Outdoor Industries Association (OIA) has completed a survey of its members, identifying views on a range of topics, along with the key issues facing outdoor businesses in 2009. Responses were received from across the sector and included a strong representation from retailers, suppliers, distributors, activity/holiday providers and clubs/associations, providing a good indication of opinions from the whole industry.

In the survey, members were asked to identify the most relevant and important areas of association work. Market research and the promotion of the outdoors to a wider audience were cited as the most important OIA activities, followed by providing access to information and services on the OIA website, and the provision of workshop events and seminars. Other areas that were highlighted by a significant number of respondents include staff training and retail accreditation, initiatives relating to sustainability, promoting careers in the outdoors, providing a range of benefits and discounts to members, and lobbying and legislative issues.

Members also identified the key issues that are facing them in the current climate. Top of the list are currency related matters, followed by increased overheads/costs, rising prices, tightening credit and customer footfall. The survey also asked a range of other questions, including how members would like to receive future communications from the OIA – on that point, 96% of respondents expressed a preference for email.

Louise Ramsay, OIA director, comments:
“I am delighted with the response to this survey, both in the number of replies we received and the broad cross section of the industry that they represent. The results add weight to the many individual meetings and conversations I have had with members and potential members. Clearly, the strategy that the OIA has established over the last year and a half is the right one and our plans for 2009 and beyond will continue to deliver robust market research, improved promotion of the outdoors to many audiences and enhanced communications across traditional and non traditional platforms.

“There are clearly some very specific issues that organisations operating in the sector are facing at this particular time and I plan to develop some short to medium term actions that can play a role in addressing those. In particular, the OIA is going to collaborate where possible with other organisations in the UK that share aspects of our agenda. However, many of the challenges we need to address are global in nature, so we will also seek to work closely with organisations such as the European Outdoor Group and the USA Outdoor Industry Association.”

To thank members for taking time to complete the survey, the OIA ran a prize draw of a weekend for two at Glenmore Lodge National Outdoor Centre. The happy winner of that is Alec Rycroft of The Walking Shop in Leyburn, North Yorkshire. Congratulations to Alec and thanks to everyone who responded to the survey.

New services and fees for 2009

Mon, 22 Jun 2009 00:00:00 GMT

Membership renewal packs for 2009 will be delivered to OIA members during June. This coincides with the association’s confirmation of significantly enhanced benefits and services. In addition, recognising that the economic climate is particularly challenging at the moment, the OIA is also introducing a ‘pay what you can’ scheme for members that renew for 2009/10, along with an introductory flat rate subscription of £100 for organisations who decide to sign up as new members this year.

Association director Louise Ramsay, backed by the OIA Council, has developed the enhanced services and benefits that the association now offers. These include: free legal advice on employment, contract and commercial law, tax and payroll issues, and health and safety; discounts and preferential rates on a range of business solutions such as printing, online activities, media planning and buying, and marketing; support and representation at trade shows; and free recruitment advertising on OIA platforms.

Other developments that will go live in the next few months include an interactive website that will include facilities and functions such as a members only area offering access to research, toolkits and podcasts, all developed to help companies grow their businesses. The site will also host up to date information and news on issues affecting the industry, as well as a careers area. The OIA will soon launch financial services, including preferential credit card processing and insurance rates. And later in the year, the association will introduce the first of a series of business workshops, which will provide up to date guidance on areas such as supply chain, health and safety, human resources and marketing. OIA members will be able to attend those events at discounted rates.

The enhanced services sit alongside existing and ongoing membership benefits. The OIA continues to deliver market research, campaign and lobby on behalf of the outdoor sector, promote the outdoors to a wider audience and drive consumers to specialist retailers and activity providers.

All OIA members will be receiving their renewal packs in the near future, which will contain full information about services and benefits, and the ‘pay what you can’ scheme. For further information please contact lramsay@outdoorindustriesassociation.co.uk.

Corry Taylor is co-opted onto OIA Council

Mon, 29 Jun 2009 00:00:00 GMT

Corry Taylor, managing director of Bradshaw Taylor Ltd, has been co-opted onto the Outdoor Industries Association Council. Following a meeting with OIA director Louise Ramsay, Corry expressed a desire to get actively involved in the ongoing development and delivery of the association’s strategy.

During its last meeting, Council formally agreed to co-opt him with immediate effect. Louise Ramsay, OIA director, comments: “Corry is widely respected and trusted within the industry and has solid relationships with both multiple and independent retailers alike, along with many suppliers. When I met him, it was clear that he was keen to play an active role within the OIA and he will bring experience and dynamism to Council. I know that Corry will make a positive and significant contribution, and look forward to working with him on a range of projects.”

Bradshaw Taylor was founded in 1985 and currently distributes the Schoffel, Royal Robbins, Icebreaker and Keen brands in the UK, from its base in Oakham, Rutland. The business currently employs 75 staff directly and has a further 20 agents in Europe.

Join us at OutDoor 09

Thu, 2 Jul 2009 00:00:00 GMT

Come and join the OIA for drinks and nibbles in the Europa Lounge by the new East Entrance on Friday 17th July from 6pm-7pm.

You'll have a chance to meet with some of the council and the new OIA Association Director, Louise Ramsay, to discuss how you can get more from your membership or any concerns, queries or ideas you may have!

If you are not a member, but would like to find out more, the please do come along and we'd be delighted to have a chat with you.

If you'd like to get in touch with Louise beforehand, you can contact her on lramsay@outdoorindustriesassociation.co.uk

49th AGM - 6th August at Birmingham NEC

Sat, 4 Jul 2009 00:00:00 GMT

This year's AGM will be held on the 6th August at 11am at the NEC Birmingham (Atrium Entrance 2, Suite 22).

Full details will be posted out by the 10th July and will include essential information on the future running of the association which will require your vote.

Please note, you must be a paid up member for 2009/10 to attend and vote so if you haven't returned you membership subscription forms, please do so by 22nd July.

You can reserve you place now by contacting Louise Ramsay on 0131 333 6318 or lramsay@outdoorindustriesassociation.co.uk

If you have not received your membership renewal forms for this year or have any queries, please contact the OIA office.

Calling all Retailers

Mon, 13 Jul 2009 00:00:00 GMT

Following a number of requests regarding insurance cover for retailers, we are investigating the possibility of setting up an insurance ‘scheme’ to cater for the needs of the retail sector of the Outdoor Industries Association.

In order to gather relevant information that will enable such a scheme we would ask that the enclosed questionnaire be completed by as many retailers as possible. Once this information has been collected we can begin to build a policy that meets as many of the requirements as possible and cost it accordingly.

Can you please complete the attached questionnaire and return it to Louise Ramsay by Monday 27th July

outdoor questionnaire.doc

Members vote to incorporate at AGM

Mon, 10 Aug 2009 00:00:00 GMT

Members vote for better governance of the new OIA

Members at last week’s AGM unanimously voted to incorporate the OIA in order to ensure the association moves forwards on a more formal, well established footing. The new structure will mean greater protection for members as well as better governance and greater accountability.

At the last Council meeting in June, the Council agreed that it would be in the best interest of the OIA for it’s structure to be updated, and incorporate to become a company limited by guarantee.

Most associations these days are incorporated due to the increasing liabilities associated with legal compliance and employment and property contracts. As the OIA is currently not a legal entity in it’s own right (i.e does not exist independently of its members) it therefore cannot enter into any contracts in its own right. This means that currently all council members are required to be named in contracts and are accordingly responsible for meeting the conditions – and liabilities – of any contract and consequently are exposed personally. Members are also not protected from any debts owed due to insolvency.

What are the benefits of incorporating?

Protecting members and council from legal and financial liability.
By making the association incorporated the company may own property, enter into contracts, sue and be sued in relation to contracts and other legal issues.
Better governance with full compliance to company law and the more efficient operation and running of the association.
Better accountability, offering all stakeholders the assurance that all activities and monies are being transparently reported and monitored.
Limitation of liability to members due to insolvency. A nominal fee of £1 would be incurred.

What is the next step?

Firstly setting up a new company.
Secondly transferring the assets of the OIA to the new company.
Transfer membership to the new company.
A new board of directors will be formed with responsibilities in line with company law.

The new constitution for the incorporated OIA

The main changes occurring as a result of incorporation will happen around the governance and legal structure, which involves replacing the current governing document with a new one which is the memorandum and articles of association, as put together in consultation with legal advisors Bates, Wells and Braithwaites.

The main changes can be summarised as follows:

Many points from the current constitution are not included in the new constitution as they are dealt with by company law and therefore are not included.
Further policy documents can be created and adopted by company’s board from time to time.
Postal Ballot System is superseded by company law system of Director appointment/ ratification of co-option members at the AGM.
Company ‘director’s duties’ are legal obligations placed on those directors by general company law.
Alterations to the constitution are dealt with by company law.
Termination of the Association is dealt with by company and insolvency law.
Obligation to keep and file accounts etc dealt with by general company and accounting law
In addition a provision has been made in the new constitution to include the distribution of assets to members were the association to be wound up.

If you haven’t had a chance to read a copy of the new memorandum and articles you download a copy here.

oiamemandarts.doc

The OIA picks up pace

Mon, 10 Aug 2009 00:00:00 GMT

The OIA held its 49^th Annual General Meeting on 6^th August at the NEC near Birmingham. Although attendance was limited, mainly due to the timing, those who were there not only represented a good cross section of the industry, but also brought valuable experience and contributions to the table.

During the course of the AGM two fundamental resolutions were passed to ensure the more efficient and effective running of the association in the future. First, the AGM voted to incorporate the OIA, which brings the organisation in line with most other comparable representative bodies, offering better governance, accountability and transparency while protecting the legal and financial liability of members and of Council. Second, an amendment to the existing constitution as an interim measure was approved, allowing additional co-opted members to join the Council. This gives the Council greater scope to co-opt individuals to assist in specific projects and initiatives, or in the event that Council members retire or resign mid-term.

The AGM concluded with a presentation on the potential introduction of an OIA retail qualification for the industry. The objective of this would be to raise training standards across the board, as well as promote outdoor retail as a more aspirational and rewarding career path. The presentation sparked a healthy debate, which concluded in an overall agreement to form a working group to take this to the next stage which will be lead by Don Gladstone of Anatom.

In summary, the mood at the AGM was buoyant and positive – those attending endorsed the renewed objectives of the OIA and its aim to be an overarching organization for the outdoor industries. It was agreed that the association is still in the embryonic stages of its regeneration, but with a strong Board, a clear vision and the support of members, the feeling in the room was that it should be able to make swift and tangible progress.

Key to the long term health of the OIA will be building a strong membership base, with a broad representation of every part of the outdoor sector. To that end, the OIA has embarked on a sustained drive to retain members, regain those that have recently lapsed, and attract new members. That drive has two main elements: offering an improved suite of membership benefits and promoting those effectively; and for 2009/10, the introduction of a ‘pay what you can’ offer for renewing members, combined with a special one off flat rate fee for new members.

While membership benefits continue to be developed, there now already exists a healthy package that can potentially save members over £1,000. These benefits are aimed at all sectors of the industry, but are of particular value to small to medium sized businesses, and include a new online business support service provided through Croner. Looking at the bigger picture, the OIA is developing a major outreach programme, and is working with organisations as diverse as the BBC, UK Trade and Investment, the Central Council for Physical Recreation and the English Outdoor Council. Over time, the aim is to establish the OIA as the voice of authority on the outdoors in the UK and use that position to more effectively engage with and lobby government on issues and legislation that impact the sector. This objective has already received support from some of the larger organisations and businesses that are OIA members, and they will all have a role to play in its delivery.

Other projects underway include collaboration with the European Outdoor Group on sustainability issues, ongoing support of key industry initiatives such as Innovation for Extremes (exciting plans for the 2010 Innov_ex conference will be announced soon) and the Retail Employee of the Year scheme run by OCC Outdoor, and a continuation of the industry research programme with Peter Luscombe of Profile Outdoors. The second phase of the research was completed recently, with a full report due to be published (and provided free to all OIA members) in September.

New online business support service now LIVE

Tue, 11 Aug 2009 00:00:00 GMT

The OIA are delighted to announce the launch of a brand new member benefit worth £750 and which is designed to save our members £100's.

Working with our partner, Croner, all members can now access a wealth of online services completely free of charge and which include:

Sample forms and policies
Up to date legislation and compliance
Employment ready reckoner
Key rates and data
Topics cover everything from health and safety and HR to environmental issues, commercial law guidance and tools for growing your business

If you would still like to talk to a professional directly however, they are still on end the of the phone.

To access this new benefit, just log in and click on our resources section. If you can't remember your log in or do not have it yet, please contact us directly.

Newest members to join the OIA

Wed, 19 Aug 2009 00:00:00 GMT

The OIA is delighted to welcome its newest members: The North Face, The Outward Bound Trust, Glenmore Lodge National Outdoor Centre, GoLite, Lowe Alpine, Scottish Natural Heritage and EICA have all recently joined through recognising what we as an association can bring to the industry, and to their businesses, as well as showing their support to the industry at large. For further information on how to join if you are not already visit our membership section.

What they said?

“Glenmore Lodge joined the OIA not only because it offers practical benefits to business but it also is the only organisation offering an umbrella support to the whole outdoors sector with everybody’s interests at hearts and no private agenda.”

Pauline Sanderson, Marketing Manager, Glenmore Lodge National Outdoor Centre

"Included in my long term strategy for managing the growth of GoLite in the UK, the OIA plays an important role, from a business and networking perspective. More importantly, we are happy to support an association which is working hard to represent the UK industry’s interests at every level.”

Mark Flanagan, International General Manager, GoLite LLC

The North Face is fully committed to the development of the outdoor industry in the UK and fully support the OIA in their goals. We're looking forward to forging a long and successful relationship with the OIA as we strive to help others enjoy the outdoors as much as we do."

Andrew Barker - The North Face Country Manager

Free Scholarships to the Oxford Retail Masters Forum

Wed, 28 Oct 2009 00:00:00 GMT

Skillsmart Retail and Retail Trust are once again offering OIA members who are retail managers a unique opportunity to benefit from over £2000 worth of high quality management training for FREE. Offered annually, these seven scholarships give fully-funded access to the British Shops and Stores Association’s (bssa) Oxford Retail Masters Forum, a four-day residential course which is widely regarded as one of the top retail management training programmes in the country. Running from 22nd -25th March 2010 at the Saïd Business School, University of Oxford, it gives retail managers the opportunity to work with and learn from some of the most talented retail experts.

The Oxford Retail Masters Forum enables delegates to:
· Enhance their understanding of the key drivers of business success
· Gain further insight into the interpretation and evaluation of business performance
· Examine the challenges of today’s highly competitive retail market and the opportunities of the future
· Develop strategies for improving the performance of their own business

The 2009 programme included speakers such as Phil Wrigley, Executive Chairman of New Look, Stephen Robertson, Director General of the British Retail Consortium and Alan Giles Chairman of Fat Face. The 2010 programme is currently being developed and BSSA are delighted to confirm that Theo Paphitis, Chairman of Ryman Stationery and star of BBC TV’s Dragons’ Den programme, will be the guest speaker on Entrepreneurism.

Comments from 2009 winners:

“I would really recommend it to other small business owners. It is an excellent opportunity to work with some great managers from different industries and gain new ideas. I feel it has given me greater confidence and hence made me a better manager and made my business stronger.” Darren Williams, William Hill Interiors

“I was a store manager when I applied for the scholarship and although I had spent nearly 20 years in front line retail and developed many people, but I had spent very little time on my own formal development. Since the course I have been promoted to a role where my old skill set is very valid, but also where my new skills around bigger picture and corporate thinking are used daily.” Peter Moore, Debenhams

“The best thing about it was that it gave me a chance to listen to the speakers talking about the big picture of running a business, also learning the same from my colleagues on the course.” Liz Tilley, Cargo Home Shop

Scholarships are available to anyone who has worked in the industry for at least seven years but are particularly relevant for owners, senior / regional managers and store managers. Applications are particularly encouraged from SMEs and independent retail businesses.

To find out more or receive an application form, contact info@outdoorindustriesassociation.co.uk

OIA Ltd announces new Board

Tue, 10 Nov 2009 00:00:00 GMT

The make up of the newly formed OIA Ltd Board is now fully representative of the outdoor industries in the UK, including leaders from across the outdoor community. The Board brings a wealth of experience and influence to the table and all have committed their valuable time to ensure the OIA succeeds in its goals of not only unifying the industry but giving it a stronger position within the wider UK market and further afield. The new Board comprises transfers from the previous OIA Council and co-opts. In addition, the new Board has appointed Sarah Wilson, Marketing Director of Berghaus, and Ken Reeve, Buying and Merchandising Director of Cotswold Outdoor.

Corry Taylor, Chairman of the OIA Ltd Board, comments:
“The Board brings a wealth of experience and influence to the table and all have committed their valuable time to ensure that the OIA succeeds in its goals of not only unifying the industry, but giving it a stronger position within the wider UK market and further afield.

“I am delighted to have been elected to the role of Chairman and look forward to working with Chief Executive Louise Ramsay and the rest of the Board. We will build on the gathering momentum at the OIA and deliver more and better benefits, more substantial market intelligence and greater political influence for our members and the sector as a whole. Crucially, we will develop initiatives and communications to encourage more people to enjoy healthy, active lifestyles through outdoor activities, with the resulting increase in demand for suitable equipment, clothes, holidays and clubs.

“I would like to pay tribute to my predecessor Frank Bennett, who was Chairman of the OIA Council during some very challenging years. Frank has contributed a huge amount to the association and has successfully overseen its transformation into a more dynamic organisation, fit for purpose in the 21st Century.”

Frank Bennett has stepped down as Chairman, having filled this position over the last few years and done a fanastic job in keeping the OIA moving forwards duing a very difficult and transitional period. Corry Taylor, Managing Director of Bradshaw Taylor, was unanimously voted in as the new Chairman of the Board and Chris Tiso, Chief Executive of Tiso Group Ltd, was elected as Vice-Chairman.

To view all members of the Board , or to get in touch, click here

Key event funding secured for OutDoor10

Tue, 24 Nov 2009 00:00:00 GMT

The OIA is delighted to announce that, working in partnership with Birmingham Chamber of Commerce and UK Trade & Investment, the OIA has managed to secure key event funding for OutDoor 10 in Friedrichsahfen.

This means that in addition to the grants that are available to exhibitors, we have secured additional funding to create a much stronger UK trade zone within the show, complete with a meeting area for OIA members. To apply for grants, please contact Louise Ramsay on lramsay@outdoorindustriesassociation.co.uk

A ‘first’ for the Outdoor Industry

Tue, 1 Dec 2009 00:00:00 GMT

As part of your Association’s drive to promote best practice for training within the sector, we have been working with Skillsmart Retail and member retailers to align the new Retail Skills Level 2 qualification (which replaced the NVQ in Retail from 1st September this year) to typical retail sales roles in OIA member stores. We believe this initiative is a first for a Trade Association and is a key part of the OIA’s drive to help businesses develop and recognise the skills of their staff.

Following the launch of the ‘pilot’ programme in early 2010 the OIA’s Working Group will be continuing to develop, with Skillsmart Retail, new ‘specialist’ Units for the Retail Skills qualification which reflect the specific skills and knowledge required to advise customers buying clothing and equipment for use in the Outdoors.

What are the ‘business benefits’ of Retail Skills qualifications to OIA members?

Benefits for employers
• Better trained staff with effective service and selling skills = increased productivity and profitability
• Sets and reinforces standards of performance for the employee, management and the business
• Improved retention rates and therefore lower recruitment costs
• Supports and reinforces in-house training and provides objective measurement of skills development
• Clarifies training and skills gaps and helps identify employees with potential for further career development into supervisory and management roles
• Enhances your business’ reputation as a great place to work and to develop the skills for a successful career in retail

Benefits for employees
• Greater job satisfaction and improved confidence in the role
• Nationally recognised retail qualification
• Supports and measures skills development
• Seen as a valued contributor to the business

Benefit to the industry.
• Better trained staff allows supplier brands to focus on product training.
• Protects sector reputation for specialist expertise by raising the bar and promoting the specialist outdoor retailers to wider consumer.
• Professionalises the industry, makes working within retail more aspirational and encourages the development of career pathways in the sector.
• Promotes standard high quality of training across the sector

A unique opportunity to develop your staff retail skills

What is it?
The new Retail Skills Certificate is a nationally recognised qualification for our industry developed by Skillsmart Retail, the Sector Skills Council for the retail industry. Retail Skills is a competence based qualification which is achieved in the workplace and recognises what people do.

OIA involvement
As the leading body for the outdoor industry, one of the OIA’s key objectives is to promote training and careers, encourage more people to work within the sector and improve skills levels across the board.

To launch the Retail Skills programme, the OIA, with the assistance of a working party of members and Skillsmart Retail, has agreed a set of core units from the Retail Skills Certificate Level 2 in order to pilot the programme. The pilot scheme will not include the OIA specific units which are yet to be written; however they do reflect the core skills for Sales Assistants which are essential to success in retail service and sales.

Who are the qualifications aimed at?
All retail sales personnel working in any size of retailer.

What is involved?

⇨ Skillsmart Retail and the National Skills Academy for Retail’s skills shops will deliver the Retail Skills qualification in your store, on the job.
⇨ The National Skills Academy for Retail’s skills shops will support the delivery of the qualification with government funding
⇨ The pilot will ideally launch in 6-8 OIA member stores with 2-4 employees per store.

When will the pilot start?
Starts mid-February and runs for nine months. Successful employees will graduate with a Retail Skills Level 2 Certificate.

Next steps
To find out more about the pilot scheme and to register your interest and place/s contact Louise Ramsay by the 13th January 2010:
lramsay@outdoorindustriesassociation.co.uk

OIA members participate in Collaboration, Social Media and Cloud Computing workshop

Wed, 20 Jan 2010 00:00:00 GMT

On 10 December 2009 a small group of members of theOutdoor Industries Association(sponsors of Innovation for Extremes) participated in the closing workshop of Lancaster University Management School (LUMS) Innovation course on the MSc in E-business and Innovation programme on social media and collaboration. The idea of drawing business and the university together is core to the Institute for Entrepreneurship and Enterprise Development where their research and teaching is inseparable from the work they do with business.

The session was a taster, drawing attention to the importance of collaborative platforms and social media, the speed of change and the implications for business.

For more information on what was involved, click here. We will be reporting on the workshop at the 2010 Innov-ex conference on the 28th April.

Bookings now being taken for Innove-ex 2010

Wed, 10 Feb 2010 00:00:00 GMT

The OIA, headline sponsors, see Innov_ex as being about the future health of the UK outdoor trade, a health that can be achieved by better understanding of the balance between commercial and environmental choices and by the development of the next generation of innovators.

Innov_ex 2009 fulfilled both those aims. The agenda, with its focus on transparency, carbon foot-printing and sustainable business models highlighted the importance of making informed choices across the whole supply chain. The student prize associates the OIA with the development of the next generation of innovators, while an exciting session on rapid manufacturing showed how combinations of technology are reducing the cost and increasing the potential of customisation.

Innov-ex 2010 is about Sustainability: Products, Processes and Activities. Not be missed, read more about the event here.

Learn more about Innovex at www.innovation-for-extremes.org

BOOKINGS NOW BEING TAKEN ONLINE.

The OIA introduces a manifesto for 2010

Sat, 13 Feb 2010 00:00:00 GMT

The Outdoor Industries Association (OIA) has outlined its plans for 2010, a year that it believes presents both ongoing challenges and significant opportunities to businesses operating in the sector. The OIA finished 2009 with a new chairman and board and by putting the finishing touches to the details of a sustained programme of activity for this year.

OIA chief executive Louise Ramsay explains:
“I think that 2010 will be a very challenging year for business. Although many outdoor retailers and brands enjoyed a busy December and start to the year thanks to the pre-Christmas sales uplift and the prolonged cold snap, the outlook is less clear.

“We are of course in a General Election year and the economy will dominate the political and media agendas. All of the main parties are warning of cutbacks ahead – not only will there be a tough spending round, but tax rises also seem to be inevitable. At the same time, as the country emerges from recession, interest rates may well start to creep up again, and oil prices have already risen significantly during the last few months. All of this is going to have an impact on disposable income and, more than ever, consumers are likely to be seeking great value in any purchases they make.

“2009 was the year of the ‘staycation’ and a camping and caravanning boom, and early signs show that outdoor holiday providers are already building on that success this year. However, the British weather ensured that not everyone enjoyed a warm and dry experience under canvas or portable roof last year, and the recent wintry conditions have got people thinking about getting away to the sun. So, despite the economic context, many people may well make a firm commitment to save up for a main holiday abroad. This means that we’re all going to have to work very hard to earn what spend there is available and keep it in this country.”

“Having said all of that, it is worth bearing in mind that the UK outdoor industries are generally in good shape. Although not completely insulated from it, the sector performed relatively well during the recession, and the general public’s appetite for outdoor adventure continues to grow unabated. OIA members are the real experts in providing products and services for the outdoors. We should never forget that and the association will be pushing that message very hard to a wide audience, clearly pointing consumers towards its members for advice, services and products that will help them make the most of the great outdoors.

“During the second half of 2009, we introduced a range of new benefits and services for existing members and to attract new members. These offer excellent value when assessed alongside the cost of joining and have already helped the OIA to start rebuilding and broadening its membership base. We have succeeded in attracting members from across the sector, with the likes of Glenmore Lodge, Scottish Natural Heritage, Edinburgh International Climbing Arena and The Outward Bound Trust joining our ranks.

“Looking forward into 2010, I will continue to work with the board and dedicated working groups to develop and introduce improved benefits and services for members. There are some specific areas that we are going to put a lot of focus on:

• providing accurate and useful market intelligence;
• setting standards for retail training and sales through developing a retail skills qualification;
• encouraging people to consider careers in the outdoors through outreach programmes;
• raising our game in lobbying and influencing UK and European government on issues and legislation that impact our sector;
• collaborating with organisations to establish practical and commercial sustainability best practice models for outdoor businesses.

“Above all, the OIA will continue to support and lead on behalf of the outdoor sector, providing a clear and consistent voice for the industry. Our objective is to help to grow our industry for the benefit of all, and encourage more people to explore the outdoors, responsibly.”

OIA priorities for 2010

Market intelligence

Over the last two years, in Shaping the Future, the OIA has produced two comprehensive and well received industry reports titled ‘Shaping the Future’.. They have provided benchmarks on core consumer attitudes and buying habits. In 2010, the association will build on the success of Shaping the Future and develop even more detailed and insightful market intelligence that clearly defines the UK outdoor sector and the organisations that operate within it. The OIA board recently set up a working group to take responsibility for this area of work, which aims to deliver results in the summer. In addition, the association will be undertaking more regular consumer surveys to better inform and influence the consumer media.

Careers and skills

The first initiave of the year is the OIA Retail skills qualification. Working with Skillsmart Retail, the sector skills council for the retail industry, the OIA is developing a competence based qualification for outdoor retail staff that will recognise the work that they do and provide a benchmark standard for the whole sector. The pilot project will start in mid February with a select number of OIA member stores, with a full Retail Skills Certificate scheme due to launch later in the year.

The units of competence within the new qualification reflect actual working practices and will reinforce skills which retailers need to develop in their staff in order to trade successfully. The OIA is keen to enable all retail members to access the qualification from summer 2010 and include it as part of their strategy for staff development. The aim is to promote best practice for training within the sector and help businesses develop and recognise the skills of their staff. The Retail Skills Certificate will help to establish a clear, consistent standard for the outdoor sector that can be communicated to both the trade and consumers, for the benefit of all.

In addition, the OIA will be encouraging careers in the outdoors through outreach initiatives. These will include supporting the Career Zone at the NEC Outdoors Show and providing speakers from across the industry sectors to promote the outdoors in all its guises, as an aspirational and rewarding career choice. The association will also be presenting at the new Outdoor Pursuits show in Scotland to do the same.

Lobbying, legislation and influencing UK and Europe governments

This is a priority area for the OIA and another for which a working group has been created. Simply keeping a track of legislation, and potential legislation, that could have an impact on the outdoor sector is a difficult task. So, exerting any influence on politicians or legislative bodies is even more challenging. The OIA will establish a clear position on issues, identify a route in to key policy makers and then lobby using clear reasoning, backed up by relevant evidence. This won’t be achieved in isolation by the association and the working group is drawing up a plan to co-ordinate with organisations such as the European Outdoor Group and the English Outdoor Council, along with other trade and consumer groups that operate in the outdoors.

Practical and commercial sustainability best practice

The OIA is entering its third year of working with the team behind the annual Innovation for Extremes conference. Based at Lancaster University Management School, Innov_ex 10 will be held on Wednesday 28th April and as ever is being organised by Mary Rose and Mike Parsons. The OIA is presenting sponsor of the event and is working with Mary and Mike to develop a full and stimulating programme that follows the theme: “Sustainability: Products, Processes and Activities”.

The 2008 and 2009 conferences positioned Innov_ex at the forefront of discussion around responses to climate change in the outdoor industries. This year’s event will focus on the practical and commercial challenges (and opportunities) businesses face in achieving sustainability and, in particular, will address the difficulties that smaller companies have to overcome. Innov_ex will highlight the importance of developing holistic approaches to supply chain management to inform choices that impact on both the environment and on businesses. The conference aims to provide those who attend with an array of impactful and commercially sensible options for introducing improved sustainability into their business plans.

During the event, the annual Innovation Design Prize will also be awarded. Now in its fourth year, the prize has developed a reputation as a springboard to commercial opportunity for new designers and represents a vital investment in the future of sustainable innovation in the outdoor industries. In the lead up to Innov_ex, the OIA will be profiling past winners on its website and through PR.

Internationally, the OIA is also collaborating with the European Outdoor Group (EOG) on initiatives relating to sustainability and is playing an active role in the EOG’s Sustainability Working Group.

Industry Promotion

During 2009, the OIA continued to enhance its communications tools and networking opportunities – to members, the wider industry and the public at large. Key to this was the development of a new website – www.outdoorindustriesassociation.co.uk – which hosts a wide range of resources for OIA members as well as information and links for consumers.

A dedicated members’ area now includes news, a range of online business support services, research data and much more. A careers section also allows anyone interested in working in the outdoor sector to search for job opportunities – all OIA members can list vacancies there free of charge.

The website will continue to be the hub of OIA communications in 2010 and additional content, functions and services will be introduced to the site throughout the year, designed to help direct more consumers into the outdoors, well equipped and with a responsible attitude. OIA news, media coverage and content, along with external events, will be integral to delivering on key objectives for the benefit of members and the industry as a whole.

Louise Ramsay concludes:
“Despite the challenging times that we all continue to face, I am optimistic about 2010. I believe that there are going to be some great opportunities for organisations operating in the outdoor sector and the work that the OIA undertakes will respond to those and help members to make the most of them. We have a diverse and increasingly engaged membership that will be fully involved in all OIA activities, along with a strong and committed board that will ensure that the association does not falter. Our robust and comprehensive manifesto for 2010 offers dynamism, authority and leadership to the industry.”

MSc students on call for eBusiness projects

Tue, 16 Feb 2010 00:00:00 GMT

The E-Business & Innovation programme at Lancaster University is seeking industrial partners from OIA membership to host student consultancy projects during Summer 2010. Eligible topics range from e-commerce technology to business strategy.

Running from May to August, groups of MSc students work with companies on practical projects. The call for projects identifies the scope and type of areas, and this includes:

Web 2.O
social media
search engine strategy
eCommerce and e-tailing
internet and web strategy
internet marketing
mobile applications
web design and web usability
innovation strategy
business management

Project Management:

Projects focus on a concrete business or technology problems and are defined in collaboration between the host organisation, the EBIN team and business development staff. Each project is undertaken by a team of students (typically three students) and jointly supervised by a company representative and academics. Additional technical supervision may be provided by an InfoLab21 KBC technical officer. The only costs incurred are the students expenses (travel where necessary etc).

Project Time Frame:

• 19 February 2010: Outline project proposal submission date (or as close to this date as possible).
• 16 March 2010: Full project proposal submission date.
• 10 May 2010: Project start date.
• 6 August 2010: Project finish date.

The E-Business & Innovation Programme:

The Lancaster Masters in E-Business & Innovation (EBIN) is a multidisciplinary programme that teaches students the skills and knowledge required to maximise the business potential of modern information technologies.

With a background in e-business, e-marketing, supply-chain management, innovation, business planning, financing, and internet & mobile technologies, EBIN students have a unique skill set that benefits SMEs as well as large organisations.

The programme is a cooperation between Lancaster University Management School (LUMS), Computing Department and InfoLab21 Knowledge Business Centre (KBC) and is being taught in collaboration with SAP and IBM.

So if your business could benefit from innovative and up to the minute online strategies, at very minimal expense, get in touch with Dr Gerd Kortuem on kortuem@comp.lancs.ac.uk or contact lramsay@outdoorindustriesassociation.co.uk for further information. But don’t leave it too late to miss out on this fantastic opportunity for your business.

More information about the programme is available at http://www.lums.lancs.ac.uk/masters/MScEbusiness

Innovation Design Prize prepares to inspire the next generation of outdoor visionaries

Fri, 19 Feb 2010 00:00:00 GMT

The search has started for the most exciting new innovation for the outdoor industries. Together, the Outdoor Industries Association (OIA) and the team behind the eighth Innovation for Extremes conference (Innov_ex 10) have launched this year’s Innov_ex Innovation Design Prize. Judged annually by a panel of industry experts, the prize will be awarded during Innov_ex 10, which will be held on 28th April at Lancaster University Management School and will explore the theme, “Innovation and the outdoors: sustainable products, processes and activities”.

Sustainable innovation in the outdoors sits at the heart of Innov_ex and has also been identified as a key focus for the OIA. One aspect of that sustainability involves encouraging the next generation of innovators to develop their ideas and products for the outdoor sector. The Innovation Design Prize helps to do that, offering a cash prize, along with bespoke business mentoring and, essentially, profile and exposure to many of the movers and shakers in the outdoor sector. Previous winners of the prize have gone on to see their innovation develop into commercially viable products or services.

In 2009, the winner of the Innovation Design prize was Pete Dollman, with his invention Figfour, a pioneering training aid that emulates the action and technique of climbing with ice axes. Essentially, Figfour is a product that combines wooden sticks with durable hoops and allows people to develop the strengths required for climbing with axes (also known as dry-tooling), but on a standard indoor climbing wall.

Pete, 26, first came up with the concept while studying Innovative Product Design at the University of Dundee. A keen dry-tooler himself, Pete investigated the habits and use of equipment by other climbers. Discovering that very limited training facilities existed for climbers during winter, particularly for dry-tooling, Pete knew that there was a gap in the market.

The ‘eureka’ moment came when Pete was preparing for a dry-tooling competition by pulling himself up by loops of rope hung over the jugs on a fingerboard. Pete believed the transition could be made from a fingerboard to a bouldering wall – and he was right.

Pete explains: “I never thought Figfour would change the world, but I felt that it was a strong idea which could help change how people approached winter climbing.”

In 2009, he was encouraged to enter the Innov_ex Innovation Design Prize after showcasing his work at the New Designers show in London. By engaging with Innov_ex, Pete hoped to gain nothing more than quality feedback from outdoor professionals. Instead, he was presented with the prize at Innov_ex 09 for what the judges concluded was a genuinely creative and innovative invention.

Pete adds: “I was given some great development ideas and feedback on the day which certainly helped me in the process of taking Figfour to market. I was lucky enough to have already been working with Alpkit who were really into the idea, but the prize definitely gave me a bit more faith in the concept and a renewed momentum to push on with the project and make it happen.”

Since winning the Innovation Design Prize, Pete Dollman has continued to develop and refine Figfour for market, working with outdoor specialist Alpkit. Winning the Innovation Design Prize put Pete and his product in the spotlight, giving him invaluable publicity and building his reputation with key opinion formers in the outdoor industries.

Pete has a deep understanding of the importance to the outdoor sector of initiatives like the Innovation Design Prize: “I don’t think the importance of supporting future innovators and encouraging them into the outdoor industry can be over-estimated. The prize offers a chance for new designers to get their concepts and ideas out there and I’d hope that the new and inventive products showcased by the prize will inspire those of us already working within the industry to really think about what is possible.”www.innovation-for-extremes.org/prize.html

As sponsor of Innov_ex, the Outdoor Industries Association is playing a role in encouraging young design talent into the sector for the benefit of the long term health of the UK’s outdoor industries. Innov_ex is one of a range of initiatives that the OIA is pursuing to encourage people to consider a career in the outdoors, and to help them find pathways to specialist brands, retailers, service providers and other organisations that operate in the sector.

Louise Ramsay, chief executive of the Outdoor Industries Association, explains: “As the outdoors continues to grow in popularity, competition in the sector is getting fiercer, both among established businesses, but also with new entrants and other activities that offer an appeal to the public during their leisure time. Collectively, we need to continue to innovate in products and services, and that will only be achieved if we can attract the brightest young minds to our industry.

“Innov_ex’s Innovation Design Prize is really important – it showcases some of the best talent around, encourages invention and supports young designers as they start their careers in the outdoor sector. I encourage anyone who thinks that they have a great idea that is applicable to the outdoors to find out more about the prize and consider entering. However, this is just one piece of a much bigger jigsaw. The OIA is working with partners on extensive outreach programmes designed to not only bring more people into the outdoors for recreation, but also inspire the next generation of industry leaders and innovators.”

To find out more about the Innov_ex Innovation Design Prize and how to enter visit http://www.innovation-for-extremes.org/prize.html. For more on Figfour visit http://www.alpkit.com/spotlight/product-guys.

Martin Binnendijk joins the Board of the Outdoor Industries Association

Wed, 31 Mar 2010 00:00:00 GMT

Martin Binnendijk, chief executive officer of Hi-Tec, has been co-opted onto the Board of the Outdoor Industries Association. During the same meeting at which Martin was co-opted, Mark Held stepped down from his role as a director of the OIA Board to concentrate on developing the European Outdoor Group. Mark will continue to be actively involved in the OIA’s lobbying working group.

Martin Binnendijk has almost 30 years experience in business. He started his career in his family’s business in the wholesale supplies of leather goods, which included a small retail shop. After studying marketing in The Hague, Martin joined Avery Dennison in Holland in 1985 as product manager. He moved to UK in 1994 to run a production unit supplying automotive parts (for the likes of Rover, Ford, Mini and others) and was made general manager in 1995. In 1997, he took up a role heading up three businesses for Avery Dennison in Boston, USA, before moving to Los Angeles in 2000 to run a large office products division for the same company. Then, in 2002, Martin was persuaded by Frank van Wezel to return to the UK to run Hi-Tec.

Martin Binnendijk comments:
“I am absolutely delighted to be co-opted to the OIA Board. The many recent changes and new initiatives that the OIA has embraced have already made it a more relevant and effective body for our industry. I can’t wait to become more actively involved and do my bit to continue to drive the outdoor industry forward.”

Louise Ramsay, chief executive of the OIA, adds:
“Mark Held has been instrumental in the recent regeneration of the Outdoor Industries Association. Everyone on the Board thanks Mark for his invaluable contribution, which certainly doesn’t come to an end now that he has stepped down. I am particularly grateful for all his input and guidance since I joined the organisation.

“I am delighted that Martin Binnendijk has agreed to join the Board. He brings a wealth of experience to the OIA and has clearly expressed his desire to contribute to the association’s key aims and objectives. I look forward to working with him on a range of important projects for the benefit of the UK’s outdoor sector.”

Are you making the most of your membership?

Wed, 5 May 2010 00:00:00 GMT

We want to make sure we continue to deliver value for money for your membership so we are conducting a short survey to get a better understanding of your requirements now and in the future as an OIA member. It will only take a couple of minutes so please do take the time to help us help you!

CLICK HERE for survey now

The OIA publishes Minimal Impact guidelines and tips

Wed, 16 Jun 2010 00:00:00 GMT

The OIA has published a guide on how to ensure you leave minimal impact on the environment when you are out and about, with a handy one page summary.

Aimed at consumers, it is also a valuable tool for OIA members to include in their marketing material and help get the message accross to members of the public.

Chris Townsend, President of Mountaineering Council of Scotland said of the guide: "The hills and wild places where our adventures take place and that inspire us and refresh our spirits are shrinking and deteriorating due to human activities. We need to cherish and protect what we have left, which means being careful to minimise our impact, so that these precious places are there for future generations to enjoy and for the animals and plants for whom they are home. Each one of us can do this by thinking about our impact and following the advice laid out here."

VIEW MINIMAL IMPACT GUIDE IN OUR PUBLIC ZONE SECTION

'Minimal impact' was written for the OIA by John Traynor. John writes regularly for outdoor magazines and has been backpacking and camping for most of his life.